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Brisbane achieves record international tourism numbers

21 March, 2017

Brisbane’s tourism industry continues to gallop ahead with international visitor expenditure topping more than $2 billion and an additional 50,000 international visitors in the year to December 2016.

Lord Mayor Graham Quirk said Tourism Australia’s latest International Visitor Survey showed that Brisbane had attracted an all-time high of 1.149 million international visitors.

“These record tourism numbers are due to Brisbane’s ever-growing international profile, combined with a world-class major events calendar and an increase in quality hotel supply,” Cr Quirk said.

“Overall Brisbane has seen a 25 per cent increase in international tourists visiting since 2012.

“The G20 World Leaders Summit gave Brisbane the chance to shine on the world stage and since then our international reputation has gone from strength to strength with key tourism markets to show strong gains.

“In early 2014, we were forgoing 121,000 visitors each year due to a lack of hotel supply, now Brisbane has thousands of new hotel rooms to meet the increased demand from major events and conferences.

“Since I announced an incentive to attract new hotels to Brisbane, hotel supply has grown by 4,200 rooms, with 17 new hotels and a further 10 under construction.

“These new hotels alone are contributing an additional 2,000 jobs to the city and allowing us to attract major world-class events, which previously our hotel supply did not allow.”

Cr Quirk said the latest tourism results showed strong gains with Chinese visitors up 18.6 per cent, USA visitors climbing 16.5 per cent, Japan rising 14.2 per cent, Korea up 34 per cent and Canada up 16.8 per cent.

“The city’s ongoing focus will be maximising our international reputation to continue to capture these international tourism markets, which is why I have announced a tourism summit later this month,” he said.

“The Brisbane New World City Tourism Summit will bring 200 Brisbane tourism operators together to identify new opportunities to harness both international and domestic visitors.”

International Visitor Survey year-ended Dec. 2016 key results for Brisbane:
Brisbane Total Visitors – 1,149,000 - Record
Brisbane Overnight Visitor Expenditure – over $2 billion – Record
China – 220,000 up 18.6%
USA – 94,000 up 16.5%
Japan – 38,000 up 14.2%
Canada – 29,000 up 16.8%

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