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Lord Mayor drives business around G20 summit

09 October, 2014

Visitors and G20 delegates will be encouraged to take advantage of Brisbane’s world-class leisure, cultural, retail and dining offers as the G20 Leaders Summit approaches in November.
Lord Mayor Graham Quirk will today outline a series of globally inspired events coupled with a tourism marketing campaign designed to showcase Brisbane as an internationally inspired destination.
“I want to assure our retailers and tourism businesses that we are seeking to maximise every opportunity, not only on the long weekend of 14-16 November but also in the days and weeks around G20, to provide economic benefits to local businesses,” Cr Quirk said.
“Many retailers are still deciding whether to open and I would encourage them to do so given we will have an estimated 4000 delegates and 3000 media in town and a festive atmosphere with lots of live entertainment to entice visitors into the city.
“Many of the city’s restaurants will be open with many having received private bookings from G20 delegates and groups.
“We want the G20 delegates and media to explore and sample Brisbane’s stylish cafes and bars, international flagship stores, unique boutiques, fabulous fine dining, superb cultural offerings and unique leisure tourism attractions and activities.
“In order to drive business into the city, we have established a globally inspired events program designed to capitalise on Brisbane’s cultural vibrancy.
“Throughout November, Brisbane Marketing will stage a program of food and music events called Global Flavours designed to celebrate the G20 excitement and showcase Brisbane as Australia’s new world city.
“Global Flavours will be an international food program casting the spotlight on the city’s exceptional dining experiences and fresh local produce complemented by a music showcase featuring talented local musicians, artists and bands.
“This activity will be backed by the ‘Brisbane Soundtrack’, a ramping up of our City Sounds program which will see our CBD streets come alive with the sounds of our talented emerging local musicians in the lead-up to, and during, the G20.”

Cr Quirk said Brisbane Marketing had this week (from 5 October) launched intrastate marketing activity designed to lure visitors to Brisbane during November and the summer season.
“These campaigns will let leisure travellers know they will be able to source great accommodation deals and make the most of Brisbane’s superb calendar of summer events, many of which have a global flavour,” he said.
“These events include international cricket matches, Asian Cup fixtures and unique arts celebrations such as the Brisbane Asia Pacific Film Festival, Asia Pacific Screen Awards and QAGOMA’s Future Beauty: 30 Years of Japanese Fashion.
“The campaigns include a partnership with Virgin Australia, which will offer airfare deals to entice travellers from Rockhampton, Mackay, Townsville and Cairns to experience Brisbane’s international summer of excitement.
“The marketing activity will also call on visitors to make the most of our leisure tourism opportunities, from kayaking on the Brisbane River to exploring Moreton Bay and islands flanked by dolphins and manta rays or discovering our nearby national parks.”

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