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New Ibis Hotel comes to roost in Brisbane CBD

02 September, 2014

Brisbane City Council has given the green light for Action Hotels plc to construct what will become the largest ibis-brand hotel in Australasia.

Lord Mayor Graham Quirk has welcomed the decision to develop a 368-room hotel at 40 Elizabeth Street between Irish Murphy’s and the Myer Centre.

Cr Quirk said the $90 million development, which would create more than 400 jobs during construction and 80 positions during operation, would be Action Hotels’ first investment in Queensland, building on a predominately Melbourne-based portfolio.

He said the entry of Action Hotels into the Brisbane market was further evidence of the confidence being shown by domestic and overseas companies to invest in Brisbane.

“For the past two years our economic development board, Brisbane Marketing, has been spreading the strong message about Brisbane’s hotel investment opportunities,” Cr Quirk said.

“Brisbane has a very positive hotel investment pitch and continues to grow its reputation as a destination of choice for business, investment and major events.

“As Australia’s New World City, Brisbane is attracting new hotel developments and this increased supply of hotel rooms improves our ability to attract visitors, as well as providing many new jobs and opportunities for local businesses.

“Developments such as this represent confidence, appetite and opportunity at home and abroad.”

Action Hotels plc Australian director, Andrew Nehme, said the company’s entry into the Brisbane hotel market was a great result.

“We know this is the right time to invest in Brisbane because there is no doubt about the potential for expansion that exists now and well into the future,” Mr Nehme said.

“Economic and business growth forecasts indicate Brisbane is a city on the move. Our experience here to date tells us the business-friendly environment that exists will help ensure our investment will be safe and our contribution to Brisbane’s rapidly-expanding choice of hotel accommodation will be beneficial.”

Action Hotels plc is an owner, developer, and asset manager of branded economy hotels in the Middle East and Australia. In December last year Action Hotels listed on AIM, the growth market of the London Stock Exchange.

The ibis brand is part of the Accor stable, Australia’s largest hotel operator.

Accor Pacific Chief Operating Officer, Simon McGrath said the ibis brand had kept up with the changing expectations of consumers through design-led affordable quality hotels.

“Investors are strongly drawn to the ibis brand as exemplified by three new-build hotels currently in development and the recent opening of ibis Adelaide,” Mr McGrath said.

“Once operational, ibis Brisbane Elizabeth Street will employ 80 staff and will add another dimension to the brand growth as the largest ibis hotel in Australasia. We are excited to be part of this key development for Brisbane and look forward to working with AHC on another successful partnership.”

Cr Quirk said Accor’s commitment to the Brisbane hotel market was outstanding.

“Only a month ago Accor announced their intention to operate two new hotels at Brisbane Airport, one of them being ibis-branded,” Cr Quirk said.

Accor is providing Brisbane with a range of ‘star’ hotels, helping to fill the need for more hotel rooms in the city.”

Construction of the multi-million dollar hotel development will start later this year with a scheduled opening in early 2016.

Brisbane hotels recently completed include:
• Gambaro Hotel, Caxton St, 75 rooms.
• Four Points by Sheraton, Mary St, 246 rooms.
• Alpha Mosaic Brisbane, The Valley, 51 rooms.

Brisbane hotels under construction include:
• Next Hotels and Resorts, Queen St Mall, 150 rooms.
• TRYP Hotel, The Valley, 65 rooms.
• Capri by Frasers, Albert St, 240 rooms.

[Ends] 2 SEPTEMBER, 2014

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