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Mall redevelopment signals dawn of its daytime economy

05 August, 2014

Lord Mayor Graham Quirk is delivering a revitalised Brunswick Street Mall to the public, following a six-month $4 million make-over, designed to entice people to the mall and boost its daytime economy.

The Lord Mayor announced that the installation of free Wi-Fi in Brunswick Street Mall and Chinatown Mall ahead of the G20 Summit in November would be the icing on the cake.

Cr Quirk said that free Wi-Fi in the Valley Malls was part of the city’s transformation into a vibrant New World City, and would complement Council’s existing popular Wi-Fi hotspots.

“Council offers free Wi-Fi access at Australia’s most popular mall - Queen Street Mall, King George Square, Post Office Square, Reddacliff Place, Victoria Bridge, South Bank Parklands, as well as 20 parks, 33 Council libraries and on all our CityCats,” Cr Quirk said.

“Residents and visitors will be able to jump online in the Valley Malls at a speed of 4MB per second, which will help the Malls realise their potential as vibrant day-time spaces for people to enjoy, rather than use as just public thoroughfares.

“This free Wi-Fi will be available in time for the G20 Summit in November, and will remain as a lasting legacy for the Valley Malls long after the event.”

Cr Quirk said the Brunswick Street Mall refurbishment involved replacing pavers with easily-cleaned concrete, creating a brighter and more open streetscape, installing two wire structures to provide shade and an opportunity for art installations, and enhancing accessibility and way-finding features.

“This refurbishment was all about strengthening the Valley’s daytime economy, helping to attract new investment and reinvigorate established businesses,” Cr Quirk said.

“The upgrades had a focus on creating an economically sustainable retail and entertainment destination, with an emphasis on driving increased visitation.

“The Mall is now better equipped to host a wider range of events throughout the year with the upgrade successfully developing the event capacity of the space.

“The Valley is already known as a hub for music and entertainment, however this refurbishment will support its reputation and growth as a vibrant mixed-use precinct made-up of residential and hotel accommodation, cafes, restaurants, retail businesses, nightclubs and live music venues.”

A special weekend-long events program on 9 and 10 August will celebrate the official reopening of the Mall with a live radio broadcast from 4ZZZ, live local music performances, interactive artworks and displays, free circus workshops, roving acts and breakdance and beat box demonstrations.

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